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Advertising fraud is a concern regardless of industry. Bots and fake traffic result in payouts but no sales.
Juniper Research found that $68 billion of digital advertising spend will be lost globally to fraud this year, up from $59 billion last year. This can be devastating for brands that rely heavily on the pay-per-click (PPC) model to drive traffic.
More recently, affiliate marketing has come under scrutiny for potential fraud. One study predicted the amount lost to affiliate fraud this year at $3.4 billion. And while that seems to paint a grim picture of affiliate marketing, it doesn’t tell the whole story.
Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.
Kelly Ground's 15+ years of affiliate marketing experience gives her a unique perspective on how to provide strategic guidance and support to AP's global affiliate program management teams.
Tune in and listen to Kelly's answers to questions such as:
Can you discuss the evolution of affiliate marketing? What is affiliate fraud? What are the multiple tools and processes you can put in place to ensure that traffic is qualified? Affiliate marketing is growing, and with growth comes more learnings and changes. Therefore, how do you ensure your strategies and techniques are monitored with checks and balances? And much, much more!
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