The Closers Pt 2 - Sell From The Audience by Ben Gay III

“No one wants to hear the truth about how the very best professional salespeople got there and stay there, but here it is. They have continued to learn. They pick up a piece here and there. They read books. They listen to tapes. They go to the seminar. They take notes. They try new ideas and discard old ones. They are constantly growing, learning, and evolving. And they’ve come to understand that there is absolutely no graduation day for a true professional salesperson.”  – Ben Gay III

If you are not yet familiar with The Closers Part 2 by Ben Gay III - the book delves into the nuanced, sophisticated techniques and mindset strategies used by the top "master closers" in the sales profession. The Closers Pts 1 and 2 are widely recognized as THE Sales Bibles.

Opening the book to this chapter 'And Another Thing,' we journey to page 246, specifically to the segment titled 'Sell From The Audience'. Last week we covered  'Is it Really Real' and we invite you to revisit our previous conversations - all 8 of them - to follow along as we delve into the narrative. Ben says that this chapter, in his opinion, is worth the price of the whole book. And he should know since he wrote it!

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