Ben Gay III Dance with the one that brung 'ya!

The old Southern saying, "You should dance with the one that brung 'ya!" applies to the sales world too!

But there is a bit of a twist. You should also to continue with dance with the one's you've already got. Salespeople often spend a significant amount of time prospecting and selling to new customers because acquiring new business is essential for growth and expanding the customer base. New customers represent potential revenue streams and can lead to increased market share and brand recognition. However, while acquiring new customers is important, it is equally crucial for salespeople to focus on cultivating and nurturing relationships with their existing customers.

Think about this:

• Customer Retention

• Upselling and Cross-selling Opportunities

• Reduced Sales Cycle

• Higher Lifetime Value

• Customer Feedback and Refinement

• Competitive Advantage

• Brand Advocacy

• Cost Savings: Acquiring new customers typically requires more resources and expenses compared to selling to existing ones.

If you have The Closers Pt 2 in front of you, be sure to open to page 79. If you don't yet have The Closers books in your entreprenurial library you can order directly from Ben here. Free shopping and authographed. You can find our episodes and blog posts on DeniseGriffitts.com