Catherine Kaputa How to Wow in the New World of Work Pt 2

The New Brand You: How to Wow in the New World of Work is a field guide on how to stand out and succeed in the new career landscape transformed by a pandemic, the rise of remote and virtual working, and new technologies.

Catherine Kaputa is a personal brand strategist, speaker, award-winning author, and founder of SelfBrand. From Madison Avenue to Wall Street to the halls of academia, Catherine perfected her ability to market products, places, and companies. Yet she came to appreciate that one of the most important applications for branding is not for products — it’s for individuals to define their career identity and create their own success.

Catherine has given branding presentations and conducted employee workshops at many of today’s most innovative companies such as Google, Microsoft, PepsiCo, Intel, Merck, Unilever, and Citi. She has been ranked in the Top 30 Global Gurus in Branding.

"Now personal branding is no longer optional. We all have to hit the reset button to compete and succeed. If you don't brand yourself, other people will and I guarantee you they won't brand you in the way you want to be branded." ~ Catherine Kaputa

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