20 - Making Headlines: Brand Promotions, Media Stunts and Product Flops

On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s failed free lunch promotion in New York. They discuss the strategy behind Tik Tok’s new ad product for crowdsourcing content, and consider why Pepsi has decided to drop its Super Bown Halftime Show sponsorship. For “Cash or Trash?”, our hosts share their hot takes on the RITZ x OREO brand collaboration, Mattress Firm’s new podcast, and Hidden Valley Ranch’s charity-focused campaign to create a diamond out of its signature seasoning dust.

“BREAKING NEWS;” 
Target’s Roundel Media Fund: https://bit.ly/3xAI5XB
Grubhub in NYC: https://bit.ly/398ZnSv

More on our “Cash or Trash?” segment: 
Oreo x Ritz: https://bit.ly/39ckEe0
Mattress Firm podcast:https://bit.ly/3NGLFoN 
Hidden Valley Ranch Diamond: https://bit.ly/3xByr74

Point & Counterpoint:
TikTok’s ad product: https://bit.ly/3Hb7D0X 
Pepsi + Super Bowl Pivot: https://bit.ly/3MzxeBz

April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

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