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13 - Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads

  • Broadcast in Business
Bulletproof Marketer

Bulletproof Marketer


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This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s ad revenue for digital marketers, and ranking Gold Bond’s “sweaty balls” euphemisms against Shake Shack’s dating site stunt and Michelob Ultra’s low-calorie ad play for a jam-packed “Cash of Trash?” segment. They also discuss the pros and cons of including morality clauses in your client contracts, the sticking power of short-form video on social, and of course the impact of the recent Joe Rogan Spotify scandal.

Morality Clauses: bit.ly/3IIloE2  
Google/Amazon: bit.ly/3pzoin4
Spotify + Joe Rogan: bit.ly/3pwjJKg

Gold Bond Balls: bit.ly/3ILDmFN
Shake Shack: bit.ly/3IGuvFv
Michelob Ultra: bit.ly/35OJGO3
Gwyneth Paltrow Ad: bit.ly/3KdoobV

April is the president of Trust Relations: https://www.trustrelations.agency/
Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

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