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Special Guest: Sue Palfrey, Head of Internal Communications, National Trust
As the world around us becomes more volatile, uncertain, complex and ambiguous, the role of internal communications has become increasingly important.
Internal Communications has evolved significantly over the last twenty years and many organisations are waking up to the close link between good internal communications and an engaged workforce.
Sue Palfrey has worked in internal communications roles for almost twenty years and in that time has seen a transformation in the profession. What is often mistaken as the ‘cinderella’ of the communication professions is now a strategic function that can harness the power of employees (and volunteers), giving huge benefits to organisations, as well as the individuals working for it.
Join us as Sue shares her thoughts on how internal communications has changed over time, how it aligns with the Engage for Success model and why she believes this communication discipline is the most powerful of them all.
Host: Jo Moffatt