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This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of Snapchat’s hiring of a former Secret Service agent to its executive team. Trends include social purpose initiatives for modern brands, the rise of social media shopping features & brand backlash in the Twitter era. “Cash or Trash?” features 3 campaigns: KFC x Crocs, HelloFresh’s campaign on Twitch, and Old Spice x Arby’s.
BREAKING NEWS FTC Endorsement Guide: bit.ly/3RU6v6x Pinterest: bit.ly/3ol4OSc Meta: bit.ly/3zrVaDQ
Point & Counterpoint EA: bit.ly/3zp1CuZ Snapchat: bit.ly/3cs6oPn Social purpose: bit.ly/3yS8HTy
Cash or Trash KFC: bit.ly/3PLoJWe HelloFresh: bit.ly/3zp1L1v Old Spice: bit.ly/3OnaLIN
April is the president of Trust Relations: www.trustrelations.agency Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com