15 - Daniel Alfon: LinkedIn Marketing Tactics for Social-Savvy Entrepreneurs

Our hosts welcome Daniel Alfon, the author of "Build a LinkedIn Profile for Business Success," to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to rise in popularity, and cast their industry predictions about the future of creator content. Next, they chat about the ramifications of Ronn Torossian’s decision to step down amid the scandal at 5W PR. For “Point & Counterpoint,” they’re breaking down the pros and cons of TikTok’s new ten-minute feature. Then we get Chris and April’s hot takes on Folgers’ millennial-focused rebrand, the new Fruity Pebbles crossover with Lebron and Nike, and Dollar Shave Club’s new product campaign. 

Connect With Daniel: www.danielalfon.com/ 

BREAKING NEWS
KBCUniversal: bit.ly/38bidax
Ronn Torossian: bit.ly/3uJN6KT
Creator Marketing: bit.ly/3uMwX7B

POINT & COUNTERPOINT
Ten-Minute TikTok: bit.ly/3Dr7rbZ

CASH OR TRASH 
Folgers: bit.ly/3qSdfWS
Fruity Pebbles: bit.ly/3DpRwKZ
Dollar Shave Club: bit.ly/3DvvIha

April is the president of Trust Relations: https://www.trustrelations.agency/
Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/