08 - The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen)

Hosts Chris & April chat with Colleen, VP of Digital Product at Albertsons Companies — one of the largest food & drug retailers in the U.S. They’re unpacking strategies for success relating to personalized marketing & customer loyalty programs. They cover the latest news from the world of Tik Tok, the theories surrounding the Astroworld tragedy & the app’s recent magazine launch. They cover the waste-free way influencers are modeling high-end fashions. Chris & April also make the final call on whether these marketing moves were cash or trash ideas for each brand.

NEWS
Astroworld https://bit.ly/3s6O0Sf 
Magazine https://tiktokmag.com/ 
Meta Ad https://bit.ly/31JUDyX


Point & Counterpoint
Vogue Clothes https://bit.ly/33g44qi


Cash or Trash
McDonalds https://bit.ly/3oNA9hD
Arby’s https://bit.ly/3IDojy6

Ikea https://bit.ly/3y9pvEK
Santa https://bit.ly/30ejCtu


Learn more about Colleen https://bit.ly/3oCkhyg
April is the president of Trust Relations www.trustrelations.agency/ 

Christopher is the CEO at The Go! Agency https://gosalesandmarketing.com