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Kevin King and Lydia King founded Tru. Entertainment Magazine in January of 2011. Kevin came from a background in photography and graphic art design and have photographed some of the industry’s most famous and influential entertainment personalities. Lydia is a former musician and staff-writer for multi- platinum and diamond award winning Production Company, Flyte Tyme Productions. She's also written for various performers and celebrities over the years earning a Gold record for penning a song written for the highly popular 1980's pop group (The Jet's) "Believe" album. Through perseverance, time, and talent these two self-taught publishers are now three years and 24 issues into the production of the promotional magazine which is loved by both fans, indie artists and celebrities alike. They work diligently to provide a publication like no other and the 10 million + readers that they reach every month via Tru's; website, digital editions, print editions, social media sites and live events can't seem to get enough of TRU. The King's prove that highlighting the positive in an industry that far too often suffers from slander and negative promotion will work to encourage artists and celebrities to change their outlook on the press and media altogether. Celebrities from all walks of the entertainment world, legends and icons flock to 'Tru' to give their "TRU"th to the world. Last but certainly not least, the King's believe in giving back. Fifty percent of Tru. Entertainment Magazine's net proceeds are used to fund the One Love, One Mission Movement. A foundation they've established to help homeless persons throughout communities across the nation. "TRU"LY stand out.