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Deb Evans and Jack Monson are joined by Scott Monty, a corporate executive steeped in digital. Scott was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." From 2008-2014, Scott was head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences. www.scottmonty.com