How To Tell A Story With Social Media

BJ and Deb welcome Thomas Scott www.brandjournalists.com as a guest this week. Thomas believes that Brand Journalism is the key to communication today. Brand Journalism involves telling stories about a company that make readers want to know more. It means having conversations with them – not preaching at them. Heavy-handed, hard sells no longer work because people tune them out. People simply don’t trust one-way messages handed down from a corner office. Thomas is an accomplished photojournalist published in most US dailies and many magazines. Twice nominated for the Pulitzer Prize, published in USA Today, New York Times, Wall Street Journal, Elle Magazine. He is an expert at blogging and PR campaigns to generate read leads and business!