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Grammy Nominated, Hip-Hop Group, SHOP BOYZ, Debuts their new single " On and On " ATLANTA, GA -- (July 28, 2015) -- Known for their mega hit single, “Party Like a
Rockstar,” the Shop Boyz (Demetrius “Meany” Hardin, Richard “Fat” Stephens and Rasheed “Sheed” Hightower) have created another hit song that is sure to tug at America’s heartstrings. The powerful video will premiere across the country.
“On and On” is a cultural wake-up call about police brutality in America today. Fat focuses on how police brutality affects them all personally and emotionally, while Sheed focuses on current events and past occurrences dealing with social injustice. Meany ties everything together musically with his melody that emphasizes the never-ending struggle of social injustice.
In a recent interview, The Shop Boyz was asked what was the writing process like creating such a powerful song. "The process wasn't hard per say. The hardest part was that we even had to do the song that these situations direct us to talk about these situations," says Fat.
Three multi-talented entertainers from Atlanta’s Westside, Bankhead area, the Shop Boys are known for experimenting unchartered territories, combining Hip-Hop with Rock, Country, and Electronic Dance Music. With the #1 selling ringtone around the world bringing in over $3 million and their single peaking at #2 on Billboard’s Top 200 Charts, “Party Like a Rockstar” turned the Shop Boyz into superstars practically overnight. Their video was in heavy rotation on MTV and BET and the Shop Boyz were bestowed the following nominations: Grammy Award (Best Rap Performance by a Duo or Group), American Music Award (Favorite Rap/Hip-Hop Band/Duo/Group), MTV Video