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Kevin Sandbloom is a man who knows a little bit about rebirth and new beginnings. Throughout his career, he has continually reinvented himself. First as a member of cover bands that encompassed all of his influences and then in an extended stint for the popular Southern California band The Congregation. But, perhaps his most intriguing transformation has been as a traveling solo artist who wows crowds from Boston to St. Louis to his native Los Angeles. “Music is usually the only thing on my mind. It is my love, my drug and my joy rolled up into one. And by traveling throughout the country, I can share my passion with other people, while reaping the benefit of the energy they give back to me,” says Sandbloom. His new CD/DVD project, Sugafied, will be released early 2011 and is his first truly R&B recording. Infused with his trademark love ballads, the songs blend his maturity as a seasoned musician with his distinctive perspective on love, life and everything in-between. The result is a pleasing mélange of sun, grit and soul with a Hip-Hop sensibility added by producer Joe B from Rebel Crew Studios. Everything you would expect from a singer who hails from California and who has travelled the nation spreading his musical messages.