Heather McGarry | Episode #286

Heather McGarry is the AVP of Public Relations and Social Media for Lane Bryant and Cacique. Lane Bryant is the leading national specialty retailer for plus size women offering apparel, intimates, shoes, and accessories. Lane Bryant and Cacique operate e-commerce websites and over 600 stores throughout the United States. Heather has been with Lane Bryant for fifteen years in a succession of roles in marketing and has over 25 years of experience in apparel marketing.  As project manager for numerous Lane Bryant campaigns over the years including #ImNoAngel and #PlusIsEqual, she believes in a client focused strategy, meeting her where and when she is ready to shop. She has been active in the plus community since day one and is being honored at the Silver Fox Fashion Soiree on September 18th for her work as a woman in the fashion industry. Lane Bryant is being honored as the 2021 Retail Brand of the Year at The Virtual Full Figured Industry Awards happening Nov. 6th!