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DARREN ROVELL (Reporter, CNBC's "Behind the Counter: The Untold Story of Franchising")

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CNBC's Darren Rovell promotes his one-hour documentary "Behind the Counter: The Untold Story of Franchising," which gives viewers an all-access look at the good, bad and unexpected side of franchising. Rovell takes a look at some popular franchises like Five Guys, Dunkin Donuts and Cold Stone Creamery.

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