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Building a Company to Compete with Larger, More Established Entities

  • Broadcast in Marketing
Business Creators Radio Show

Business Creators Radio Show

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John Cerasani shares his top three tips to build a well-established company:

Number One: Get Your Hands Dirty — There is not one function of my current company or any of my former companies that I could not tell you the inner workings of. I am a firm believer that you can’t lead a team if you are not familiar with their occupation. Now, I am not saying that you need to be the best at each function; you shouldn’t be, but you should understand the job function intimately so you can find and hire a person that can do it as good or better than you, and then effectively lead him/her.

Number Two: Inflate Your Company, Not Your Head — Take phrases like “my employee” out of your vocabulary and replace them with “my colleagues.” Go to an initial prospective client meeting as someone that is looking to help and serve that client. Do not go as the company President that is looking to impress them.

Number Three: Be Concise, Be Succinct, Be Detail-Oriented in All Communications — Every industry has its share of buzz words or phrases that simply are what I think of as space fillers when there is nothing intelligent to add or say. IThe reality is though, that there isn’t a place for it anywhere.

Tune in and listen to John's answers to questions such as:

  • What is the transition like from working for someone to starting your own business?
  • What do you look for as a venture capitalist?
  • What are some lessons you’ve learned from sports that you look for in founders?
  • Why do you think that society has not caught up with the times in terms of career paths?
  • What is your book, “The 2000 Percent Raise” about?
  • And much, much more!

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