UnScripted Discovers Givefluencers John David Snyder and Niki Shadrow Snyder

Internet influencers today are some of the most importatnt voices in the worlds of style, entertainment, and a plethora of subjects.  Today, pop culture is derived from Internet influencers.  But what is an influencer? An influencer is someone who has:

• the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
• a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche
• It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

So why can't these important voices become Giveflunencers?  Why can't they use their marks in media to encourage their followers to give back to society?

This question and more are just some of what we will be discussing with Niki Shadrow Snyder who is using her place as an influencer to become a Givefluencer to help the homeless.  This is going to be an incredible hour.  We hope to have you here.