An End to Upside Down Thinking with Author Mark Gober

Mark Gober, a partner in a Silicon Valley investment bank and strategy firm, has been drawn to life's big questions starting from his years as a Princeton undergrad. Physics--particularly astrophysics fascinated him, but he was too far into his economic major and other obligations to make the switch. As a compromise, instead of studying the invisible forces that govern the universe, he elected to study the invisible forces that govern human judgment and decision making--psychology/behavioral economics. But these big existence questions continued to plague him until he began the research which converted him from a "materialist" and ultimately propelled him to write the book--for every other hard core "materialist" still out there. www.MarkGober.com

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