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24 - Brand Authenticity: From External Marketing to Internal Communications

  • Broadcast in Business
Bulletproof Marketer

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April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta's human rights report, and public backlash over Instagram’s emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris’ latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W’s Ryan Reynolds impersonator, Velveeta’s new martini recipe and an emo-inspired logo makeover at Wendy’s. 

Weber Shandwick fraud: https://reut.rs/3Qmshi0 
Meta's Human Rights Report: https://bit.ly/3zEKQHw 
Instagram vs. TikTok: https://bit.ly/3PZ8vch 

Point & Counterpoint
Internal communicators: https://bit.ly/3btC1be 
Is "Cringe" The Next Big Content Trend? https://bit.ly/3QdGH40

Cash or Trash?
Ryan Reynolds + A&W: https://bit.ly/3bqM3tX 
Wendy's logo: https://bit.ly/3OYDxju
Velveeta-Infused Martini: https://bit.ly/3vC3vlJ 

April is the president of Trust Relations: https://www.trustrelations.agency/
Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/

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