You The Best Invention Ever - Kendall Minter, Esq.

Kendall Minter, Esq., one of the nation's leading entertainment and media attorneys has published a new book entitled Understanding and Negotiating 360 Ancillary Rights Deals: An Artist's Guide To Negotiating 360 Record Deals. In this comprehensive music industry guide, Kendall shares his 35+ years of experience in the global music industry to educate and inform artists, independent label owners, producers, managers, lawyers and entrepreneurs on the nuances of the new business model for deals between artists and labels/music companies.

The 360 deal, also known as an ancillary rights , multiple rights or passive income participation deal is the new and now standard business model between the recording artist and music company, which grants the company an economic interest and sometimes controlling rights to the artist's non-record activities in the entertainment industry, including: touring, live appearances, merchandising, film, television, book publishing deals, product endorsements, licensing, fan clubs, website ads, live theater and music publishing.