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Reynald Vito Grattagliano, founder of Arkay Beverages, is shaking up the liquor market and revolutionizing the way we drink, by inventing the first alcohol-free formula that smells and tastes like liquor, but without the hangover. After seeing his son come home drunk one night, Reynald spent the next three years researching the concoction, and spent five million dollars to make it happen. The secret? Arkay has a small molecule inside the drink, in contact with the tongue, sending stimuli to the brain, where the mucous membranes of smell and taste saturate and make the consumer believe that he/she is drinking alcohol.
The inventor of the world’s first alcohol-free whisky flavored drink started in his garage and developed a vodka alternative, with the same kick and burn as regular alcoholic drinks, giving consumers the buzz and happy high, without the hangover and side effects, while also being a safe alternative for alcoholics, seniors, pregnant women, vegetarians, athletes and designated drivers. This reverse engineering concept in 2011 blends flavors and aromas of whisky, tequila, gin, vodka with water, adding at the same time a proprietary molecule that tastes and smells identically to alcohol.